Depressed Detroit Welcomes Bowl
Detroit is not proving to be the big crowd puller of other destinations in previous years. Sure, the Super Bowl is biggest US sporting event and it will be as popular as ever - but package deals have to sell the destination too. It's proving harder this year.
Since 1950, Detroit's population has diminished from 1.8 million to less than a million. It has one of the country's highest murder rates and more than a third of its population live at or below the federal poverty line. It's unemployment stands at just under 7%.
Ford has just announced plans to cut at least twenty-five thousand jobs nationally. General Motors announced that it had lost $8.6 billion in 2005.
Still, 100,000 visitors should show up in Detroit next Sunday - so the city has a
chance to show people that it isn't all bad. The city is going to get a significant financial boost. More than $100 million has been invested in businesses, apartments and street improvements. Over fifty businesses have relocated or opened downtown in the last two or three years. People now fill the sidewalks night and day.
The weather is naturally a reason why people aren't killing themselves to get to Detroit this weekend. There aren't really any luxury hotels around, no beaches or warm weather or other outdoor activities.
Based on previous host cities Super Bowl experience, visitors could spend as much as $180 million and the total financial boost could top $300 million. The game is sold out as usual, hotels in the surrounding areas are full, restaurants are overbooked, everyone is expecting a profitable week.
Good luck to them.

